Sunday, February 5, 2017

Keywords for the Personal Growth Industry

Google Trends has shown that searches for personal growth related keywords have been trending up in the self-help industry and on Amazon there is an increasing number of books related to various self-help themes and categories.

Subcategories include self-help, happiness self-help, motivational self-help, success self-help, spiritual self-help, personal transformation, and on and on. Notice that the self-help keyword phrase has a hyphen in it.

If you search on amazon for the keyword or keyword phrase, then in the left column the subcategories will show up. This is a fertile area for keyword research. The partial list above was taken from this method. This also applies to using #keywords as hashtags on Twitter and Facebook for research and integration into the marketing strategy.

Whether your content is a website, a blog, or a book description, content marketing for the personal growth industry has its own unique set of keywords that can help with Google page rankings and capture some of the target audience searching and seeking for ideas and knowledge.

A book that was just published on Amazon Kindle is titled 333 Keywords to Change Your Life. If you click through to view it you may notice that I just happen to be the author. With a background in keyword research and content marketing, as well as a strong interest in the personal growth, self-help industry over the years, this book was both a research project and an exercise in exploring the deeper meanings of words that have relevance for this industry.

There is a free download promotion starting Monday Feb 6th through Friday Feb 10th, so you can save the $3.33 price on Kindle. For those who don't know and I have had this question, you don't need to buy a Kindle device to read Kindle books. There is a free app for PC and all devices.

This book could also be a resource for exploring self-help keywords and related content if you have a project requiring the use of such in a marketing campaign.

Friday, January 6, 2017

YouTube and Video for 2017

I think we are all still recovering for 2016, while trying to get ready for this New Year....we are only six days into it. Some questions for you to consider as we move forward into 2017...

What was the most positive experience that you had in 2016?
with your own life? with your customers or clients experiences?

What things in your life or business would you want to improve on from 2016 into 2017?

When it comes to marketing, what methods or ideas worked the best or seemed to have the best engagement from customers online or offline?

Are you interested in exploring new ideas for marketing in 2017?

Here's one: 
Setup a  YouTube Channel with Your Own Video Content - post on Facebook and Website

YouTube - not used as much as it should be, and has a lot of leverage for
> customer engagement and response
> Google page rankings
> credibility and professional image branding

Videos can be used in several ways......
> live streaming of events - the banner above right is for a funeral home's streaming of services
> customer testimonial (smiles and rave review of course)
> company branding, mission, benefits
> exploration of needs - product or service solution (questions, sharp photos, music)
> Facebook - videos on Facebook have been proven to have a much stronger level of engagement, especially when they involve people....
> humor/ entertainment - have a song played by a musician/singer about your business...a cute jingle or rhyme.....laughter at the end with a team or group shot.....
>local events/ human interest story....interview a local hero or person who has accomplished something for the community....

Professional videographers have the latest editing software to produce engaging and stunning videos in HD that will help your business in more ways than one.

Take a visit to YouTube and explore how other businesses in your industry are using videos.

Make some informed decisions about video for your business in 2017.

  

Tuesday, October 25, 2016

"Wisdom Photos" Offer Strong Engagement


Let's face it. Reality check.

Most content added to Facebook that relates to a business product or service is usually ignored.

What engages Facebook users the most are photos of (smiling) people, and stunning photography of nature. When a famous quote is added to the nature photo, it becomes a "wisdom photo".

People like to be inspired, and they like stunning photos of nature. "Wisdom photos" can offer the following to the content mix of a business owner on Facebook, Twitter, Google +, and other social media:

1) Increase the viewer engagement and as a result, the page may be liked if it has not already been.

2) The chances of the the content being shared increases dramatically.

3) The business receives a silent applause and more credibility that their post is not "all about them".

4) It helps to offset the posts that only focus on products or services, and may help to increase the views of those as a result of using the mixed content approach.

The "wisdom photo" above was created with a stock photo and a search for a quote which was added into the photo with Photoshop. It had a very strong engagement metric and a lot of shares.

In addition to the photo, the Facebook or social media post can also provide a short message relevant to the photo. Even something simple such as "We hope that you enjoy one of our inspirational photos that we created. Have a great weekend ! "

Finally, "wisdom photos" are a fun activity for a content marketer to select the right photo and quote, and receive positive feedback from the business owner for adding them into the content mix.

Let's end this quick blog with a "wisdom photo" of Multnomah Falls in Oregon and a quote from John Muir.



Tuesday, October 4, 2016

The Editor's Pick - CNET Review of Amazon Echo 2


The Amazon Echo Dot 2.0

Although the main focus of this blog has been content marketing, SEO, and Facebook likes, it's nice to have something different for a change.

Would you agree? When it comes to content marketing of breakthrough tech products, Amazon is right there on the edge with their Echo products.  

In the increasing competitive smart device and home integration market both Apple and Amazon have launched amazing breakthrough products.

Of course, they may be obsolete within six months so the race goes on.


Instead of SIRI on our iphones, we can also have ALEXA within the ECHO product...updating you on news, reminders, playing music, telling jokes, integrating with smart appliances and receiving upgrades from the cloud.

Welcome to the future of yesterday baby boomers.

CNET, famous for its reviews of tech products, had rave reviews for this smart home product and it wasn't just the amazing $50.00 price. I like the Bluetooth audio connection feature as I use this on my stereo with Amazon Prime Music from my Ipad. Between the summary below and the embedded video, you just might have a great Christmas idea for your friends and/or loved ones.

"The Good
The second-gen, mini-sized Amazon Echo Dot smart speaker is just as smart as the first at nearly half the cost, and it's better at hearing you, too. It's also the only Echo product you can connect to an existing audio setup.
The Bad Amazon's Echo products still can't offer audio that syncs across multiple devices in multiple rooms.
The Bottom Line The new and improved Echo Dot takes Amazon's best-in-class smart home speaker and wraps it in an ultra-affordable package."





Full Story >

Monday, December 28, 2015

The Top Ten Lists of 2015 and Beyond

by David Brown
Certified Content Marketer


Which lists of "Top Ten" for 2015 ranked as the top ten lists shared in social media?

Top Ten Facebook 360 Videos
Let's start with the Ten Most Popular Facebook 360 Videos, as published by Business Insider
( http://www.businessinsider.com/10-most-popular-360-degree-facebook-videos-2015-12 )
The 360 video is interactive - allowing the viewer to change the direction of the camera during playback. The enhanced level of user experience increases engagement, sharing, and revisits.

Where Can We Find the "Lists of Top Ten Lists ?
Over 81,000 Top Ten Lists (2015 included)
This is a major resource of top ten lists that is searchable. Type in your favorite topic and see the top ten lists of it! http://www.thetoptens.com/  - Just cannot compete with this one !


That's it. After finding that 81,000 top ten lists my work is done for this blog.

2015 is almost over. 2016 is almost here.
What will you be doing differently, this season and next year?
Have a Happy New Year, that's all I can say
Make the moments special, and tomorrow is a new day.


David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. His dog's name is Shaman.

Monday, November 30, 2015

$ 3 Billion Today on Cyber Monday


by David Brown


Cyber Monday was created by marketing companies to help convince people to buy online. The term was coined by Ellen Davis and made it's debut November 28th, 2005 on Shop.org.


Cyber Monday Still Going Strong
Cyber Monday, once confined to technology's offshoot of Black Friday, occurs today on the Monday after Black Friday, and is no longer confined to tech products only. However, it is an online sale versus a brick and mortar retail store sale.

Since every day we can order digital products and services online, many times at a discount and with free shipping (Amazon Prime), Cyber Monday may be losing some of it's exclusive steam.

Here's a few top stories on Cyber Monday :
Wall Street Journal : Online Shopping Tops Stores on Black Friday Weekend
Denver Post: Cyber Monday Sales Still Top But Losing Some


Amazon's Drones - A Sign of the Cyber Times
Amazon Planning to Deliver Packages with Drones: Prototype Ready
By next Cyber Monday, we may be receiving Amazon deliveries by drone, from Amazon Prime Air, their drone delivery service that  is planning a 30-minute unmanned delivery service.Multiple designs are planned to accommodate various needs.
full story : >

Cyber Monday Marketing


If you have an online store, planning for a Cyber Monday sale should start in the summer....Creating various offers and landing pages, maybe adding some humor or poetry, and seeking engaging photos to capture the attention in busy news feeds on Facebook. Then start promoting Cyber Monday early just like the big retailers or Amazon....maybe combine some local SEO into the mix to capture local customers who prefer to purchase both online and local....a hybrid consumer. 

Try browsing #CyberMonday hash tags on Twitter > : #CyberMonday

Next year it may be Cyber Week, Cyber Month, or Cyber Year.Enjoy shopping!





Wednesday, November 4, 2015

Meat Market Marketing on Steroids

by David Brown

"The Turkeys are Coming!"
---------------------------------------
Local chickens are here says our sign
But the local turkeys showed up to see if we'd mind
We did not let them in the store, that would be too strange
Since this is not exactly what we mean by free range


When it comes down to content marketing on Facebook in which you have something unique, maybe funny, very relevant, and then write original poetic rhyme to add to the engaging photo, then the goals and objectives are seen in the response.

In this live example, we published a photo taken by an employee of Long's Meat Market one year ago, and used it successfully last year with the same poetic rhyme. This year we are using it again, and testing it with boosts of the post in increments of $5-$20, to measure response.

We can also invite those that liked the post but not the page to also like the page....This has to be done manually by clicking on the drop down from the "others" link in the list of likes under the photo.


We also added our own comment thanking people for their likes, comments, and shares. So far, after a few days, we have a combined paid and organic 7300+ reach, 305 likes, and 32 shares! Sort of a viral-post-in-progress. This is ideal for leveraging the marketing, when you have a lot of shares.

We will continue to boost this post as an indirect way of reminding viewers that Long's Meat Market has free range turkeys for Thanksgiving. We will follow up on ROI and engagement as we approach the holiday.

This is one of those unique opportunities of using an engaging photo, adding some original copy, and having a strong existing fan base locally. We are always looking for or thinking of creating this type of engaging content "on steroids". To view this on Facebook > www.facebook.com/LongsMeatMarket/