Friday, April 7, 2017

The Legend of the Marketing Muse



"For those who believe and know it is so
a marketing muse exists so that we may know
of ideas, and creative words that will flow
like a waterfall in a forest where flowers grow.
She comes and goes as she pleases
Her inspiration may come as subtle teases
Her ancestors were muses for thousands of years
Revealing words and ideas to artists and seers."
- David Lawrence Brown 

The War of Art and Resistance
In Steven Pressfield's excellent book, The War of Art, he identifies a force that he calls "resistance" that causes writer's block, procrastination, self-sabotage, self-deception, fears, and anything that holds back our creativity, and living our highest and best purpose in life.

Invoking the Muse
It's within Book Three, in The War of Art, that Pressfield discusses invoking the muse, and working with that hidden power or force that has inspired men and women to create art for thousands of years. Resistance can be overcome. A muse is on the other side. Inspiration is a blessing and a gift.

The Legend of the Marketing Muse

There are many legends of muses, as we can imagine that over thousands of years in human creative history, muses have been involved in various ways.

Years ago a young man went into a forest in an isolated remote area surrounded by mountains and waterfalls. He was searching for a new purpose in life and for whatever new insights and ideas he would have on this self-imposed retreat into the realms of the Spirit.

He was fasting and praying and singing sacred chants and songs for days, and nothing came to him in the form of new ideas, inspiration, or insights into his higher purpose, and his life.

On the tenth day he was walking down a path to a waterfall that he had discovered a few days before. There was something about the area around the waterfall, with flowers, trees, and rock formations that seemed mystical, magical, and had a subtle yet profound energy.

It was early morning, and all of nature seemed to be waking up to the day, with the birds singing, and sunlight streaming through the trees, lighting the path that he was walking on. The air was fresher than it seemed the other day, and he felt a wave of energy through his body and mind that opened up his heart.

Within moments he felt love surrounding him. A love that was beyond description, but if words could describe it then bliss, joy, opening, power, and grace.

He sat down on a grassy knoll by the waterfall, and closed his eyes, as the feelings of love intensified, and he let go of any thoughts or fears about this experience, allowing it to happen, and not resisting it.

Then, with his eyes closed in meditation, he had an epiphany, that a muse has been with him all along, and that when he was ready and had overcome resistance, the muse would reveal ideas, thoughts, and insights for his creative work. It was so subtle that he did not even hear words or a message, it was just a hidden knowledge that was transmitted to him. 

When he came out of the meditation, he had no idea of what time it was. He checked his watch and it had been three hours since he started the meditation. It was late afternoon. There was a silence in the surrounding trees and forest. He decided to celebrate his new gift that he had received by standing under the waterfall. It was about 20 feet high, so it felt like a large powerful shower of water and blessings pouring into his life. 

He kept his relationship with his muse a secret, until he felt like writing about it. Then it became his own legend, as he knew that other legends would be born on his new creative journey of dancing with the muse, listening, and realizing that with every breath he is connected to creation on all levels, seen and unseen. 


Our Divine Purpose
"We are servants of the Mystery. We were put here on earth to act as agents of the Infinite, to bring into existence that which is not yet, but which will be, through us. Every breath we take, every heartbeat, every evolution of every cell comes from God and is sustained by God every second, just as every creation, invention, every bar of music or line of verse, every thought, vision, fantasy, every dumb-ass flop and stroke of genius comes from that infinite intelligence that created us and the universe in all its dimensions, out of the Void, the field of infinite potential, primal chaos, the Muse. To acknowledge that reality, to efface all ego, to let the work come through us and give it back freely to its source, that, in my opinion, is as true to reality as it gets."
- Pressfield, Steven (2011-11-11). The War of Art (p. 162). Black Irish Entertainment LLC. Kindle Edition.
     

Tuesday, March 14, 2017

The Magical, Mystical, Marketing Mantra Revisited

It's a mystery.
It's an ongoing journey into creating engaging social media response.
It's a mantra that works for 2017. 

What's there to Share? People becoming self-aware?
Feeling good and laughing? Maybe going viral everywhere.
Where's the magic and mystical marketing mantra
that will cause viewers to engage and care?
- David Brown


In case you haven't noticed, there is a lot of intensity going on in the world now. Volatility, fear, overload of information, maybe just a few opinions about politics, and frustration with life. At the same time there is an increase of positive, inspirational blogs, posts, images, and attitudes that seem to be a good balance to the other challenging items. Where does marketing come into play here? What is the "magical, mystical, marketing mantra" that might just fit into the ongoing challenge of social media engagement?

When I first posted The Magical, Mystical, Marketing Mantra on September 3 2013, I wrote that the "magical, mystical, marketing mantra":

"
is a compelling story of overcoming challenges that everyone can relate to.  It inspires, may even motivate, and change lives. It may bring tears, joy, cause reflection, and evoke a new perspective on personal goals."

The "compelling theme" of a person overcoming challenges is still always a good one to use. It fits into the category of the "mantra" that I suggest for 2017. However if we could choose just one keyword that might be relevant, powerful, and create strong social media engagement today, in my opinion it would be "inspiration". 

Depending on the type of business the use of inspiration in the content marketing can have positive results in social media engagement for the following reasons. 

 People need to be inspired today more than ever before. There is so much negative news which feeds on fear. Inspiration is an antidote for fear. People rarely see inspiration in the mainstream news, if they are still watching the news at all.

What are the three main types of inspiration that works in social media for maximum engagement including likes, retweets, shares, and comments?

1) Personal interest stories with a strong visual. The "compelling theme" of a person overcoming challenges
.

2) Stunning nature visual with embedded inspirational quote. Both the visual and the quote have a doubling effect on the viewer. The strong visual is always important to get the attention in a busy news feed. The inspirational quotes are usually liked by everyone. 

 ,
3) Inspirational videos. In my last blog  A Big Yes to the Moz Top Ten , videos were considered the number one SEO (search engine optimization) tool for social media engagement. By using inspirational videos relating to the specific industry of a business, or for general inspiration, the social engagement helps to generate shares which in turn helps to increase more page fans and likes. 

"The invitation of the keyword “Inspiration” is to ask how we can be uplifted, encouraged, motivated, and moved deeply in ways that allow us to be invigorated or energized to love our life and live with more passion, awareness, confidence, creativity and happiness." -  333 Keywords to Change Your Life,  David Lawrence Brown. 


When used in content marketing, "inspiration" is the "magical, mystical, marketing mantra" for 2017.
Enjoy an inspirational video with Yo Yo Ma.



 

   

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, internet and content marketing, as well as social media marketing. His dog's name is Shaman (passed on in Oct 2016 - read my blog "My Dog Spoke to Me - After He Had Passed). 





Tuesday, March 7, 2017

A Big "Yes" to Moz Top Ten

Moz is an industry leader in SEO, research, and includes the largest community of SEOs on the planet. They have free SEO tools as well as a wide range of professional tools for SEO consultants to optimize their clients performance on Google. 

Moz rocks it when it comes to analyzing the SEO industry and strategies for Google page ranking and other objectives for internet marketing.

Their recent email started with the "disclaimer" heading

"SEO in 2017 is not for the faint of heart. In addition to weathering Google's unpredictable storms, brands must get in front of picky prospects with lots of options and convince them their products are worth those people's time."

I am glad that the first of the top ten was YouTube videos as I have a focus on this for 2017. I had published a short blog on YouTube on January 6th to kick off the year YouTube and Video for 2017.

Moz analyzed 1.3 million videos! That is impressive. They found that the comments on a YouTube video seem to carry a lot of weight in that more comments equaled to better page ranking. The number of video views also has a strong relationship to rankings. Also important is that the number of shares of the YouTube video has a strong correlation with the ranking of the video. This is a strong trend that we have seen in prior years that Google is giving social engagement more weight than if the YouTube video or channel has all the right keywords in titles and content, although that still has a minor factor. Be careful with fake comments or spam comments. Users need to be logged in and if Google senses spam they may drop the rankings or do something else. In Google Plus they will suspend a page if it violates their policies of being too spammy with keywords and links only to the users site. 


Here's a link to the full YouTube study -
https://goo.gl/qBWUrB

To subscribe to the Moz Top Ten use this link :
https://moz.com/moztop10

Sunday, February 5, 2017

Keywords for the Personal Growth Industry

Google Trends has shown that searches for personal growth related keywords have been trending up in the self-help industry and on Amazon there is an increasing number of books related to various self-help themes and categories.

Subcategories include self-help, happiness self-help, motivational self-help, success self-help, spiritual self-help, personal transformation, and on and on. Notice that the self-help keyword phrase has a hyphen in it.

If you search on amazon for the keyword or keyword phrase, then in the left column the subcategories will show up. This is a fertile area for keyword research. The partial list above was taken from this method. This also applies to using #keywords as hashtags on Twitter and Facebook for research and integration into the marketing strategy.

Whether your content is a website, a blog, or a book description, content marketing for the personal growth industry has its own unique set of keywords that can help with Google page rankings and capture some of the target audience searching and seeking for ideas and knowledge.

A book that was just published on Amazon Kindle is titled 333 Keywords to Change Your Life. If you click through to view it you may notice that I just happen to be the author. With a background in keyword research and content marketing, as well as a strong interest in the personal growth, self-help industry over the years, this book was both a research project and an exercise in exploring the deeper meanings of words that have relevance for this industry.

There is a free download promotion starting Monday Feb 6th through Friday Feb 10th, so you can save the $3.33 price on Kindle. For those who don't know and I have had this question, you don't need to buy a Kindle device to read Kindle books. There is a free app for PC and all devices.

This book could also be a resource for exploring self-help keywords and related content if you have a project requiring the use of such in a marketing campaign.

Friday, January 6, 2017

YouTube and Video for 2017

I think we are all still recovering for 2016, while trying to get ready for this New Year....we are only six days into it. Some questions for you to consider as we move forward into 2017...

What was the most positive experience that you had in 2016?
with your own life? with your customers or clients experiences?

What things in your life or business would you want to improve on from 2016 into 2017?

When it comes to marketing, what methods or ideas worked the best or seemed to have the best engagement from customers online or offline?

Are you interested in exploring new ideas for marketing in 2017?

Here's one: 
Setup a  YouTube Channel with Your Own Video Content - post on Facebook and Website

YouTube - not used as much as it should be, and has a lot of leverage for
> customer engagement and response
> Google page rankings
> credibility and professional image branding

Videos can be used in several ways......
> live streaming of events - the banner above right is for a funeral home's streaming of services
> customer testimonial (smiles and rave review of course)
> company branding, mission, benefits
> exploration of needs - product or service solution (questions, sharp photos, music)
> Facebook - videos on Facebook have been proven to have a much stronger level of engagement, especially when they involve people....
> humor/ entertainment - have a song played by a musician/singer about your business...a cute jingle or rhyme.....laughter at the end with a team or group shot.....
>local events/ human interest story....interview a local hero or person who has accomplished something for the community....

Professional videographers have the latest editing software to produce engaging and stunning videos in HD that will help your business in more ways than one.

Take a visit to YouTube and explore how other businesses in your industry are using videos.

Make some informed decisions about video for your business in 2017.

  

Tuesday, October 25, 2016

"Wisdom Photos" Offer Strong Engagement


Let's face it. Reality check.

Most content added to Facebook that relates to a business product or service is usually ignored.

What engages Facebook users the most are photos of (smiling) people, and stunning photography of nature. When a famous quote is added to the nature photo, it becomes a "wisdom photo".

People like to be inspired, and they like stunning photos of nature. "Wisdom photos" can offer the following to the content mix of a business owner on Facebook, Twitter, Google +, and other social media:

1) Increase the viewer engagement and as a result, the page may be liked if it has not already been.

2) The chances of the the content being shared increases dramatically.

3) The business receives a silent applause and more credibility that their post is not "all about them".

4) It helps to offset the posts that only focus on products or services, and may help to increase the views of those as a result of using the mixed content approach.

The "wisdom photo" above was created with a stock photo and a search for a quote which was added into the photo with Photoshop. It had a very strong engagement metric and a lot of shares.

In addition to the photo, the Facebook or social media post can also provide a short message relevant to the photo. Even something simple such as "We hope that you enjoy one of our inspirational photos that we created. Have a great weekend ! "

Finally, "wisdom photos" are a fun activity for a content marketer to select the right photo and quote, and receive positive feedback from the business owner for adding them into the content mix.

Let's end this quick blog with a "wisdom photo" of Multnomah Falls in Oregon and a quote from John Muir.



Tuesday, October 4, 2016

The Editor's Pick - CNET Review of Amazon Echo 2


The Amazon Echo Dot 2.0

Although the main focus of this blog has been content marketing, SEO, and Facebook likes, it's nice to have something different for a change.

Would you agree? When it comes to content marketing of breakthrough tech products, Amazon is right there on the edge with their Echo products.  

In the increasing competitive smart device and home integration market both Apple and Amazon have launched amazing breakthrough products.

Of course, they may be obsolete within six months so the race goes on.


Instead of SIRI on our iphones, we can also have ALEXA within the ECHO product...updating you on news, reminders, playing music, telling jokes, integrating with smart appliances and receiving upgrades from the cloud.

Welcome to the future of yesterday baby boomers.

CNET, famous for its reviews of tech products, had rave reviews for this smart home product and it wasn't just the amazing $50.00 price. I like the Bluetooth audio connection feature as I use this on my stereo with Amazon Prime Music from my Ipad. Between the summary below and the embedded video, you just might have a great Christmas idea for your friends and/or loved ones.

"The Good
The second-gen, mini-sized Amazon Echo Dot smart speaker is just as smart as the first at nearly half the cost, and it's better at hearing you, too. It's also the only Echo product you can connect to an existing audio setup.
The Bad Amazon's Echo products still can't offer audio that syncs across multiple devices in multiple rooms.
The Bottom Line The new and improved Echo Dot takes Amazon's best-in-class smart home speaker and wraps it in an ultra-affordable package."





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