Tuesday, October 25, 2016

"Wisdom Photos" Offer Strong Engagement


Let's face it. Reality check.

Most content added to Facebook that relates to a business product or service is usually ignored.

What engages Facebook users the most are photos of (smiling) people, and stunning photography of nature. When a famous quote is added to the nature photo, it becomes a "wisdom photo".

People like to be inspired, and they like stunning photos of nature. "Wisdom photos" can offer the following to the content mix of a business owner on Facebook, Twitter, Google +, and other social media:

1) Increase the viewer engagement and as a result, the page may be liked if it has not already been.

2) The chances of the the content being shared increases dramatically.

3) The business receives a silent applause and more credibility that their post is not "all about them".

4) It helps to offset the posts that only focus on products or services, and may help to increase the views of those as a result of using the mixed content approach.

The "wisdom photo" above was created with a stock photo and a search for a quote which was added into the photo with Photoshop. It had a very strong engagement metric and a lot of shares.

In addition to the photo, the Facebook or social media post can also provide a short message relevant to the photo. Even something simple such as "We hope that you enjoy one of our inspirational photos that we created. Have a great weekend ! "

Finally, "wisdom photos" are a fun activity for a content marketer to select the right photo and quote, and receive positive feedback from the business owner for adding them into the content mix.

Let's end this quick blog with a "wisdom photo" of Multnomah Falls in Oregon and a quote from John Muir.



Tuesday, October 4, 2016

The Editor's Pick - CNET Review of Amazon Echo 2


The Amazon Echo Dot 2.0

Although the main focus of this blog has been content marketing, SEO, and Facebook likes, it's nice to have something different for a change.

Would you agree? When it comes to content marketing of breakthrough tech products, Amazon is right there on the edge with their Echo products.  

In the increasing competitive smart device and home integration market both Apple and Amazon have launched amazing breakthrough products.

Of course, they may be obsolete within six months so the race goes on.


Instead of SIRI on our iphones, we can also have ALEXA within the ECHO product...updating you on news, reminders, playing music, telling jokes, integrating with smart appliances and receiving upgrades from the cloud.

Welcome to the future of yesterday baby boomers.

CNET, famous for its reviews of tech products, had rave reviews for this smart home product and it wasn't just the amazing $50.00 price. I like the Bluetooth audio connection feature as I use this on my stereo with Amazon Prime Music from my Ipad. Between the summary below and the embedded video, you just might have a great Christmas idea for your friends and/or loved ones.

"The Good
The second-gen, mini-sized Amazon Echo Dot smart speaker is just as smart as the first at nearly half the cost, and it's better at hearing you, too. It's also the only Echo product you can connect to an existing audio setup.
The Bad Amazon's Echo products still can't offer audio that syncs across multiple devices in multiple rooms.
The Bottom Line The new and improved Echo Dot takes Amazon's best-in-class smart home speaker and wraps it in an ultra-affordable package."





Full Story >

Monday, December 28, 2015

The Top Ten Lists of 2015 and Beyond

by David Brown
Certified Content Marketer


Which lists of "Top Ten" for 2015 ranked as the top ten lists shared in social media?

Top Ten Facebook 360 Videos
Let's start with the Ten Most Popular Facebook 360 Videos, as published by Business Insider
( http://www.businessinsider.com/10-most-popular-360-degree-facebook-videos-2015-12 )
The 360 video is interactive - allowing the viewer to change the direction of the camera during playback. The enhanced level of user experience increases engagement, sharing, and revisits.

Where Can We Find the "Lists of Top Ten Lists ?
Over 81,000 Top Ten Lists (2015 included)
This is a major resource of top ten lists that is searchable. Type in your favorite topic and see the top ten lists of it! http://www.thetoptens.com/  - Just cannot compete with this one !


That's it. After finding that 81,000 top ten lists my work is done for this blog.

2015 is almost over. 2016 is almost here.
What will you be doing differently, this season and next year?
Have a Happy New Year, that's all I can say
Make the moments special, and tomorrow is a new day.


David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. His dog's name is Shaman.

Monday, November 30, 2015

$ 3 Billion Today on Cyber Monday


by David Brown


Cyber Monday was created by marketing companies to help convince people to buy online. The term was coined by Ellen Davis and made it's debut November 28th, 2005 on Shop.org.


Cyber Monday Still Going Strong
Cyber Monday, once confined to technology's offshoot of Black Friday, occurs today on the Monday after Black Friday, and is no longer confined to tech products only. However, it is an online sale versus a brick and mortar retail store sale.

Since every day we can order digital products and services online, many times at a discount and with free shipping (Amazon Prime), Cyber Monday may be losing some of it's exclusive steam.

Here's a few top stories on Cyber Monday :
Wall Street Journal : Online Shopping Tops Stores on Black Friday Weekend
Denver Post: Cyber Monday Sales Still Top But Losing Some


Amazon's Drones - A Sign of the Cyber Times
Amazon Planning to Deliver Packages with Drones: Prototype Ready
By next Cyber Monday, we may be receiving Amazon deliveries by drone, from Amazon Prime Air, their drone delivery service that  is planning a 30-minute unmanned delivery service.Multiple designs are planned to accommodate various needs.
full story : >

Cyber Monday Marketing


If you have an online store, planning for a Cyber Monday sale should start in the summer....Creating various offers and landing pages, maybe adding some humor or poetry, and seeking engaging photos to capture the attention in busy news feeds on Facebook. Then start promoting Cyber Monday early just like the big retailers or Amazon....maybe combine some local SEO into the mix to capture local customers who prefer to purchase both online and local....a hybrid consumer. 

Try browsing #CyberMonday hash tags on Twitter > : #CyberMonday

Next year it may be Cyber Week, Cyber Month, or Cyber Year.Enjoy shopping!





Wednesday, November 4, 2015

Meat Market Marketing on Steroids

by David Brown

"The Turkeys are Coming!"
---------------------------------------
Local chickens are here says our sign
But the local turkeys showed up to see if we'd mind
We did not let them in the store, that would be too strange
Since this is not exactly what we mean by free range


When it comes down to content marketing on Facebook in which you have something unique, maybe funny, very relevant, and then write original poetic rhyme to add to the engaging photo, then the goals and objectives are seen in the response.

In this live example, we published a photo taken by an employee of Long's Meat Market one year ago, and used it successfully last year with the same poetic rhyme. This year we are using it again, and testing it with boosts of the post in increments of $5-$20, to measure response.

We can also invite those that liked the post but not the page to also like the page....This has to be done manually by clicking on the drop down from the "others" link in the list of likes under the photo.


We also added our own comment thanking people for their likes, comments, and shares. So far, after a few days, we have a combined paid and organic 7300+ reach, 305 likes, and 32 shares! Sort of a viral-post-in-progress. This is ideal for leveraging the marketing, when you have a lot of shares.

We will continue to boost this post as an indirect way of reminding viewers that Long's Meat Market has free range turkeys for Thanksgiving. We will follow up on ROI and engagement as we approach the holiday.

This is one of those unique opportunities of using an engaging photo, adding some original copy, and having a strong existing fan base locally. We are always looking for or thinking of creating this type of engaging content "on steroids". To view this on Facebook > www.facebook.com/LongsMeatMarket/

Thursday, September 3, 2015

The Magical Mystical Marketing Mantra

It's an ongoing a journey into engaging social media response

What's there to Share? People becoming self-aware?
Feeling good and laughing? Maybe going viral everywhere.
Where's the magic and mystical marketing mantra
that will cause viewers to engage and care?
- David Brown


It used to be always a mystery and a wild guess as to what will engage and cause viewers or readers to respond the most to an ad, YouTube video, promoted post on Facebook, or web page. Now we have insights and metrics which shows what people responded to and shared. However there is a theme that seems to be effective in many cases. When it is effective it can be magical and mystical in the way that it works.

When we look at one of the award winning ads for 2014 from Adweek, a compelling theme strikes back at the doubt and skepticism that challenges personal ambition, vision, and accomplishment.

There's a real story of triumph, when a top rated dancer overcame criticism as a child being told she would never be a dancer, that she has the wrong body for a dancer, and that at age 13 she was too old to be considered for learning ballet.

Misty Copeland is shown in the video/ad, having mastered the art of ballet, and demonstrating an amazing victory over anything and anyone who got in the way of her ambition, vision, and creation of her dream. 


This compelling theme will cause viewers to care, engage them with hope, and inspire those who are willing to take their life to the next level. Especially those who have been told that they are not good enough, or may never be able to do this or that. This video/ad smashed that "not good enough" concept and nailed that compelling theme. 


The magical mystical marketing mantra, or at least one of them, is a compelling story of overcoming challenges that everyone can relate to.  It inspires, may even motivate, and change lives. It may bring tears, joy, cause reflection, and evoke a new perspective on personal goals.

Of course there are other "magical mystical marketing mantras", and they may vary between types of industries. However there is one common thread which makes them magical and mystical. They evoke an emotional response, are worded in a way that engages the reader, and are usually associated with an image which can also have its own magic to engage and evoke feelings, memories, and inspiration.

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. His dog's name is Shaman.





Monday, June 1, 2015

Why are Questions Important for Content Titles?

by David Brown, Certified Content Marketer

 Questions evoke a response, and as a result, they can be effectively used in a title.

First Words as First Impression
When it boils down to the most important aspect of content marketing, the title of the post, or web page, blog, or article is the first impression that the reader has of the content. An effective photo can also create a curiosity about the content. The photo above of the flowers being offered does not relate directly to question in the title, yet it engages the reader by evoking a question such as "celebration?", "surprise?", or "gift?". 


Answering an Existing Question or Need
The use of questions can serve as a "hook" to persuade the reader to want to answer the question in their mind and/or search for the answer in the copy that follows the title.

If the question is worded in a way that addresses a need of a target audience, then the engagement can be increased. Increased engagement is an important goal in content marketing and social media marketing. Using questions gives content marketers an edge to increase the engagement of tweets or posts that we create for our clients.


Goals of Using Questions in Titles
What should be the goals of using a question as a title for an engaging post or blog?

1) The question is worded so that the reader sees some value in learning that will help them in their life, or business.


2) The keywords in the question can address the keywords of the target audience. For a ballroom dance studio, the word dance would be an important keyword in the question.

3) Use one or more of the The five W's. These are five keywords that are used in questions  to gather information. Since many people are gathering information from news feeds in social media, to reading blogs, or other content, these can be effective as the first keyword in the title. The five W's are: Who, What, When, Where, and Why. A sixth word may also be used that does not start with a "W" - How.

4) Use the questions as a "hook" - the question is worded in such as way that it acts like a hook to grab the attention and draw the reader into the text and message that follows. 

5) Increased engagement. A measurable increased response to the post as a result of using a question, as shown in the engagement to the post through insights, web traffic or other metrics.
 
In summary, the use of questions are an important part of an overall strategy in writing engaging content titles with a diverse variety of keywords, goals, and techniques to create value, and evoke respones with likes, shares, +'s, and/or comments.