Monday, December 28, 2015

The Top Ten Lists of 2015 and Beyond

by David Brown
Certified Content Marketer


Which lists of "Top Ten" for 2015 ranked as the top ten lists shared in social media?

Top Ten Facebook 360 Videos
Let's start with the Ten Most Popular Facebook 360 Videos, as published by Business Insider
( http://www.businessinsider.com/10-most-popular-360-degree-facebook-videos-2015-12 )
The 360 video is interactive - allowing the viewer to change the direction of the camera during playback. The enhanced level of user experience increases engagement, sharing, and revisits.

Where Can We Find the "Lists of Top Ten Lists ?
Over 81,000 Top Ten Lists (2015 included)
This is a major resource of top ten lists that is searchable. Type in your favorite topic and see the top ten lists of it! http://www.thetoptens.com/  - Just cannot compete with this one !


That's it. After finding that 81,000 top ten lists my work is done for this blog.

2015 is almost over. 2016 is almost here.
What will you be doing differently, this season and next year?
Have a Happy New Year, that's all I can say
Make the moments special, and tomorrow is a new day.


David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. His dog's name is Shaman.

Monday, November 30, 2015

$ 3 Billion Today on Cyber Monday


by David Brown


Cyber Monday was created by marketing companies to help convince people to buy online. The term was coined by Ellen Davis and made it's debut November 28th, 2005 on Shop.org.


Cyber Monday Still Going Strong
Cyber Monday, once confined to technology's offshoot of Black Friday, occurs today on the Monday after Black Friday, and is no longer confined to tech products only. However, it is an online sale versus a brick and mortar retail store sale.

Since every day we can order digital products and services online, many times at a discount and with free shipping (Amazon Prime), Cyber Monday may be losing some of it's exclusive steam.

Here's a few top stories on Cyber Monday :
Wall Street Journal : Online Shopping Tops Stores on Black Friday Weekend
Denver Post: Cyber Monday Sales Still Top But Losing Some


Amazon's Drones - A Sign of the Cyber Times
Amazon Planning to Deliver Packages with Drones: Prototype Ready
By next Cyber Monday, we may be receiving Amazon deliveries by drone, from Amazon Prime Air, their drone delivery service that  is planning a 30-minute unmanned delivery service.Multiple designs are planned to accommodate various needs.
full story : >

Cyber Monday Marketing


If you have an online store, planning for a Cyber Monday sale should start in the summer....Creating various offers and landing pages, maybe adding some humor or poetry, and seeking engaging photos to capture the attention in busy news feeds on Facebook. Then start promoting Cyber Monday early just like the big retailers or Amazon....maybe combine some local SEO into the mix to capture local customers who prefer to purchase both online and local....a hybrid consumer. 

Try browsing #CyberMonday hash tags on Twitter > : #CyberMonday

Next year it may be Cyber Week, Cyber Month, or Cyber Year.Enjoy shopping!





Wednesday, November 4, 2015

Meat Market Marketing on Steroids

by David Brown

"The Turkeys are Coming!"
---------------------------------------
Local chickens are here says our sign
But the local turkeys showed up to see if we'd mind
We did not let them in the store, that would be too strange
Since this is not exactly what we mean by free range


When it comes down to content marketing on Facebook in which you have something unique, maybe funny, very relevant, and then write original poetic rhyme to add to the engaging photo, then the goals and objectives are seen in the response.

In this live example, we published a photo taken by an employee of Long's Meat Market one year ago, and used it successfully last year with the same poetic rhyme. This year we are using it again, and testing it with boosts of the post in increments of $5-$20, to measure response.

We can also invite those that liked the post but not the page to also like the page....This has to be done manually by clicking on the drop down from the "others" link in the list of likes under the photo.


We also added our own comment thanking people for their likes, comments, and shares. So far, after a few days, we have a combined paid and organic 7300+ reach, 305 likes, and 32 shares! Sort of a viral-post-in-progress. This is ideal for leveraging the marketing, when you have a lot of shares.

We will continue to boost this post as an indirect way of reminding viewers that Long's Meat Market has free range turkeys for Thanksgiving. We will follow up on ROI and engagement as we approach the holiday.

This is one of those unique opportunities of using an engaging photo, adding some original copy, and having a strong existing fan base locally. We are always looking for or thinking of creating this type of engaging content "on steroids". To view this on Facebook > www.facebook.com/LongsMeatMarket/

Thursday, September 3, 2015

The Magical Mystical Marketing Mantra

It's an ongoing a journey into engaging social media response

What's there to Share? People becoming self-aware?
Feeling good and laughing? Maybe going viral everywhere.
Where's the magic and mystical marketing mantra
that will cause viewers to engage and care?
- David Brown


It used to be always a mystery and a wild guess as to what will engage and cause viewers or readers to respond the most to an ad, YouTube video, promoted post on Facebook, or web page. Now we have insights and metrics which shows what people responded to and shared. However there is a theme that seems to be effective in many cases. When it is effective it can be magical and mystical in the way that it works.

When we look at one of the award winning ads for 2014 from Adweek, a compelling theme strikes back at the doubt and skepticism that challenges personal ambition, vision, and accomplishment.

There's a real story of triumph, when a top rated dancer overcame criticism as a child being told she would never be a dancer, that she has the wrong body for a dancer, and that at age 13 she was too old to be considered for learning ballet.

Misty Copeland is shown in the video/ad, having mastered the art of ballet, and demonstrating an amazing victory over anything and anyone who got in the way of her ambition, vision, and creation of her dream. 


This compelling theme will cause viewers to care, engage them with hope, and inspire those who are willing to take their life to the next level. Especially those who have been told that they are not good enough, or may never be able to do this or that. This video/ad smashed that "not good enough" concept and nailed that compelling theme. 


The magical mystical marketing mantra, or at least one of them, is a compelling story of overcoming challenges that everyone can relate to.  It inspires, may even motivate, and change lives. It may bring tears, joy, cause reflection, and evoke a new perspective on personal goals.

Of course there are other "magical mystical marketing mantras", and they may vary between types of industries. However there is one common thread which makes them magical and mystical. They evoke an emotional response, are worded in a way that engages the reader, and are usually associated with an image which can also have its own magic to engage and evoke feelings, memories, and inspiration.

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing. His dog's name is Shaman.





Monday, June 1, 2015

Why are Questions Important for Content Titles?

by David Brown, Certified Content Marketer

 Questions evoke a response, and as a result, they can be effectively used in a title.

First Words as First Impression
When it boils down to the most important aspect of content marketing, the title of the post, or web page, blog, or article is the first impression that the reader has of the content. An effective photo can also create a curiosity about the content. The photo above of the flowers being offered does not relate directly to question in the title, yet it engages the reader by evoking a question such as "celebration?", "surprise?", or "gift?". 


Answering an Existing Question or Need
The use of questions can serve as a "hook" to persuade the reader to want to answer the question in their mind and/or search for the answer in the copy that follows the title.

If the question is worded in a way that addresses a need of a target audience, then the engagement can be increased. Increased engagement is an important goal in content marketing and social media marketing. Using questions gives content marketers an edge to increase the engagement of tweets or posts that we create for our clients.


Goals of Using Questions in Titles
What should be the goals of using a question as a title for an engaging post or blog?

1) The question is worded so that the reader sees some value in learning that will help them in their life, or business.


2) The keywords in the question can address the keywords of the target audience. For a ballroom dance studio, the word dance would be an important keyword in the question.

3) Use one or more of the The five W's. These are five keywords that are used in questions  to gather information. Since many people are gathering information from news feeds in social media, to reading blogs, or other content, these can be effective as the first keyword in the title. The five W's are: Who, What, When, Where, and Why. A sixth word may also be used that does not start with a "W" - How.

4) Use the questions as a "hook" - the question is worded in such as way that it acts like a hook to grab the attention and draw the reader into the text and message that follows. 

5) Increased engagement. A measurable increased response to the post as a result of using a question, as shown in the engagement to the post through insights, web traffic or other metrics.
 
In summary, the use of questions are an important part of an overall strategy in writing engaging content titles with a diverse variety of keywords, goals, and techniques to create value, and evoke respones with likes, shares, +'s, and/or comments.

Friday, May 15, 2015

Why My 90 Year Old Mother Loves Her Ipad

by David Brown


On August 27th, 2000 I set up a group family email in Yahoo Groups for cousins, their families, parents, and grandparents. 

For the past fifteen years we have shared hundreds of emails containing family news, photos, planning reunions, inspirational quotes, holiday greetings, and lots of humor. It has been and still is a fun communication tool and allows us to stay connected in a way that would not be possible from occasional phone calls or personal emails. When an email is sent to the group, everyone receives it at the same time. I recommend this for every extended family to stay connected. 

Both my mother and my aunt were the elders in the family and there was a learning curve to start using emails only on a computer. At that time there was resistance to even getting a computer. My aunt would drive to her daughter's home to use their computer to send an email. My mother resisted for quite a while, then a decision was made and her new computer was set up with the group email connection and instructions how to use the computer and email. Once they became familiar with how to use the group email, they were able to participate in sharing news with family members spread out from the San Francisco Bay Area to Seattle and Chicago. 

Eventually, her computer was used for more than just emails. She discovered Google.

"I love Google...it is amazing to experience the technology. Questions about health, foods I eat, anything......."

About two years ago, at age 88, she declined invitations from my sister and me to get an Ipad. It was just too much to even think about as her computer was a lot to manage. Then a friend of hers encouraged her to get an Apple Ipad so she could play Words with Friends scrabble with her. It was a done deal. 

"The Ipad is wonderful....even though I only use it for scrabble, i know there are other things...I recommend it for other seniors. "

I remember having about seven scrabble games going on at the same time with her, which seemed a bit much, even for a seasoned player as myself. She was also playing about 15 games at the same time with one of her friends. Since she has been working with crossword puzzles for most of her life, scrabble was also a tradition in our family, and so the online scrabble was a new and fun way to stay active in addition to duplicate bridge twice a week, and solitaire on the computer. Ipads can definitely keep an older mind active !

Imagine the future for current baby boomers as they move into the older age brackets.

Apple watches assisting with monitoring health, diet, communications, medications and of course, providing a wide range of choices for scrabble and other games.

An automated in-home care monitor.

A "robot on a wrist".



A recent Wall Street Journal article discusses this:

"The Nursing Home of the Future will be in Our Homes"
The recent increases of in-home care with rapid changes in technology are bridging the gap to transition more smoothly to a residential care facility based on needs.   

As an example of a major trend to bring interactive Internet services to larger numbers of a growing elderly population, Apple recently announced a collaboration with IBM to provide Ipads and services to Japan's aging population. Read the article from TechCrunch on how it is going to be implemented:

  "Apple And IBM Team With Japan Post To Address The Needs Of An Aging Population" 

At age 90, my mother is an example of how Ipads and other mobile devices can enhance the experience of life in advanced ages, whether its scrabble, Google searches, or anything of interest, easily accessible by the touch of the screen.

We have since reduced our scrabble games to three at a time instead of seven.

Thursday, April 30, 2015

Denver Webmaster - SEO Campaign Results

by David Brown
Certified Content Marketer

In a recent SEO experiment with a new domain name and some SEO methods that I have found effective, I have seen a new website created 4-10-15 move up to be within the top three positions on Google for a search for Denver Webmaster.
This happened within two weeks.
The top of Google can be reached with the right combination of SEO and Content Marketing



Domain name DenverWebmaster.net registered April 10 2015

The Webmaster Niche
This keyword phrase is a niche in that it does not have as many searches  as web design, SEO, or Internet marketing. However, unlike certain terms that describe various aspects of Internet marketing such as SEO (search engine optimization) , inbound marketing, or content marketing,  the keyword term webmaster has been around for quite a while, and according the the Google keyword tool, it has 27,000 average monthly searches.

While Adwords keyword planner only shows an average of 10 searches for "Denver webmaster", it shows 1000 for Denver web design. Obviously the competition is strong for that keyword phrase.

Every webmaster is different in their approach. They may be a specialist, only in one programming language. They may manage one website for one large company. They may not do programming at all but be well versed in Internet marketing, SEO (search engine optimization) and website design. 

I happen to fall into the second category, and also have copy writing services that I offer as a part of a webmaster package.

Integrated Solution Provider vs  Individual Product Seller
Most small business owners are too busy to take the time needed to fully evaluate a particular Internet services offering, usually promoted by a sales team that makes their program sound almost too good to be true. I have seen many business owners get caught up in the hype and think that they are getting something really cool. I know because I have also been there.

The concept of webmaster services that I offer is to be a filter and due diligence researcher for all Internet marketing offers that a small business owner is looking at and also to provide my own services that use an integrated, muti-faceted, Internet marketing approach to SEO, content marketing, and website development.

This industry is getting saturated with so many different products and services that it is not surprising why so many small business owners are confused or end up having products or services that do not really provide a solution to their overall needs.

Creative webmasters are needed that know of the best internet marketing programs and solutions out there, sort out the good from the bad, perform due diligence for their clients, and actually show organic and Google map results at the top of Google for certain keywords and keyword phrases without relying on Adwords.

Disclaimer
This post is only a limited discussion of one SEO campaign and an approach to internet marketing. It is not in-depth or a comprehensive analysis. It is intended for a small business owner audience.

Authored by

David Brown

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, SEO, internet, content, and social media marketing and is accepting qualified accounts for monthly services. His dog's name is Shaman.