Thursday, October 27, 2011

Facebook Developers Conference

by David Brown, Logion Web Design and Development
update below: - click on title for full story....
It's 6:49am in the lobby of the Westin Seattle and I have arrived early to do some work before the Facebook conference here. This conference is one of four being given around the country for developers to learn more about the Open Graph platform and the new Timeline features in Facebook. It is a follow up to the annual F8 conference that was held earlier this year to announce and launch new technologies involved with the Open Graph and Timeline. The roadshow event today will include "technical deep-dives", "office hours" - where Facebook engineers will be available for individual questions, and a Q&A session with the Facebook platform development team.

I am attending this conference to ramp up my development skills for Facebook pages for business and to mesh my own creative ideas for page presentation with the tech tools and programming to make it happen for my clients.

Update: 5:24pm
This was a very good conference.....about 200 developers there. The agenda included opening remarks, the Open Graph API, Mobile, Marketing API, Games, Q&A, and interaction with individual Facebook techs re: individual questions.

Notes: The web is reorganizing around people (being reorganized by people)
1st 15 yrs of web - used to be people were anonymous online....now people are bringing their true identities and authenticity online....just like most events are shared with friends, etc. such as music, a good movie, etc. the implications for branding and having youor products/ services liked / used, suggested in a social media can provide transformative business opportunities….

Facebook photos do not have many fancy features, except it has the tag, where friends can tag a photo that they lilke and it instantly is viral-spread to all on their friends list when it shows up on the wasll. The stats with Facebook are amazing.....over 250 million photos are uploaded every day!
what does this mean at a platform level? the new timeline….the most important change to the Facebook platform…how to think about profile….how to express yourself…..tell the story of your lives in periods of months and years…..
It occurred to me but was not mentioned in the conference, that from a marketing perspective, besides all the other features and benefits of the timeline, it creates possibilities for developers to help their business clients market to any demographic, and especially those with the longer timelines -the older demographic. Baby boomers... (Just thought of a domain name..baby boomer timelines.com! lol)

The LIke button is fast becoming a feature that can be integrated into websites and blogs as well as the sharing on the Facebook wall. However it doesn't express the user's action in real time or provide more details.....with the development of action verbs being a definer of users sharing, apps can now open up a whole new way for us to share more about the way we live our lives. It will enable people to express themselves on Facebook with more options of sharing the way we would in person or on the phone or text...…paves the way for a new generation of applications of how people share themselves…..watch, read, listen, etc. (as search term?)

The potential for cross referencing is endless.....applications can track lifestyles……how the stories of lives are told…..
Translating all of these new technologies and apps into practical uses for business is what's happening now for myself and many other Facebook developers who see the potential and want to integrate marketing seamlessly into the user experience. The insights, based on stats,  that Facebook has with the ads and sponsored stories (like advertorials) provides amazing feedback and fine tuning which saves money in advertising campaigns....the target audience can be narrowed down to not only age groups, but regions, preferences, likes, etc. There is a near real time feedback with stats that can allow a marketer to monitor the performance of a campaign.
If this seems to general or too much Geek-speak, etc. it should at least give you a glimpse into the fast moving and ongoing innovations in social media development that Facebook provides to developers. Yes, there are bugs and things to be worked out. However, for a company that just launched the Like button a year ago.....I think we can allow for a few tweaks along the way.
Stay tuned.
The purpose of this new blog: www.LikesTweetsandSEO.com  for Business is to integrate and implement the tools and methods to produce the best results using these new technologies. Google is all about searching (mainly) and Facebook about sharing. Both searching and sharing are two ways of reaching potential customers and should be integrated in to a marketing plan for the best results.

Need your feedback: please visit our new
Logion Web Design and Development LLC - Facebook Welcome Page App
- David Brown

Tuesday, October 18, 2011

FEED ME

On October 27th I will be attending the Facebook Developers Conference in Seattle. It is a full day event focusing on the Open Graph API and the new Timeline feature in Facebook. 

It's 4:30am - a popular time for some developers to do research and development and maybe write a blog post :)

Hot Topics are always of interest to some, and here's a partial starting list of some Feeds that I use for either "hot" or trending popular topics . - David Brown, Logion Web Design and Development LLC

Mashable : My Favorite and 645,000 others :)
http://feeds.mashable.com/Mashable
This has all of their topics - if you want more specific categories and subcategories in Social Media, Tech, Business, Entertainment, US & World start at their home page:
http://www.mashable.com/


Twitter - Popular Tweets - Tweetmeme
http://rss.tweetmeme.com/

Google Webmaster Central Blog - for developers but interesting to browse for non-developers :)http://feeds.feedburner.com/blogspot/amDG

Google Trends : What Keywords People are Searching for on a Daily Basis
Shows top ten hot searches and more (not a feed, but a research site)
(Usually mainstream news topics) has "hotness rankings" allows to search
http://www.google.com/trends

Google Insights for Search - not a feed, but a research site / toolhttp://www.google.com/insights/search/#

All Facebook.com FEED - an "unofficial" site that has news and hot topics relating to Facebook
http://feeds.feedburner.com/allfacebook

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Monday, October 10, 2011

Content Marketing and Social Media



by David Brown

Google started it way back when. They developed sophisticated un-hackable algorhythms to determine which websites have more relevance than others for certain keyword phrases. That has continued to be refined where Google bots most likely look at everything to determine ranking.

That’s what SEO (search engine optimization) developers continue to research, monitor, and deploy in getting the best results for their clients. The most important buzzword these days in the SEO world  is content. Content is what drives the Googlebot scanning the page to absorb the page relevance in milliseconds.  The quality of the content, links embedded in the content, and now developing, the social media sharing of the content, can all have the effect of influencing Google’s page ranking of the content. But should content be written just to please Google? It used to be and still is. They even provide guideline and webmaster tools to help us do it. Let’s get back to basics and add something very important – an important goal - to this idea of “pleasing Google”. What should be your primary goal?


Your primary goal should be to provide high quality content that is written out of a commitment to serve your target audience with the most up to date, interesting and useful information that they will want to use and share. Share is the most important keyword in this idea. If your target readers are not engaged in what you have to say, respect your knowledge and authority in your field, and feel that the information is worth reading, then they may not share it. If they love the content, and they have an easy means to share it (social media links), then this may result in your secondary goal. Your secondary goals should be have your content – a blog, tip, tweet, or post shared by one person to others through word-of-mouth, likes, retweets, and/or reviewed and ranked (Yelp, Infopages, Google +1, etc. ).
The recent changes to Facebook Insights for business – the analytics of who responds and acts on your Facebook business page posts, includes seeing the number of friends that this person has, and giving weight to the fact that when they liked your post (link, blog, etc.) it was shared with their entire list of friends.  It can be shared just be the timeline entry of “John just liked ABC Remodeling’s post about new flooring ideas”. It could also be shared with John posting a direct comment to his Facebook wall that he liked the post. John may even add a link to the page that he liked. This is where content quality meets social media marketing. Social media marketing is done by the social networks, not by you directly. Referrals of business by satisfied clients are always from them, not from you, even though it is all about you!

Thursday, October 6, 2011

Steve Jobs - An Amazing Visionary and Leader by David Brown



Steve Jobs, an amazing visionary, leader, and founder of Apple Computers passed away yesterday October 5th 2011. He was a major contributor to innovation in computers and mobile devices. Ipad, IPhone, Itunes, and other Apple products were his brainchilds. Here are some links that provide comprehensive information on Steve Jobs.

Web: Google search results for Steve Jobs 

News: Google News search results for Steve Jobs

Photos: Image search results for Steve Jobs

from Wired magazine home page today: eulogies for Steve Jobs

"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely." — Bill Gates

"From the earliest days of Google, whenever Larry and I sought inspiration for vision and leadership, we needed to look no farther than Cupertino. Steve, your passion for excellence is felt by anyone who has ever touched an Apple product (including the macbook I am writing this on right now). And I have witnessed it in person the few times we have met. On behalf of all of us at Google and more broadly in technology, you will be missed very much. My condolences to family, friends, and colleagues at Apple."
— Sergey Brin


"I am very, very sad to hear the news about Steve. He was a great man with incredible achievements and amazing brilliance. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. His focus on the user experience above all else has always been an inspiration to me. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. My thoughts are with his family and the whole Apple family." — Larry Page
"Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you."
— Mark Zuckerberg
"He was dubbed a megalomaniac, but Steve Jobs often gambled on young, largely inexperienced talent to take Apple forward; Jony Ive and his team prove that such faith was spot on."
— Sir James Dyson, innovator and entrepreneur


"I got one of the first Macs, and my relationship with computers fundamentally changed. In both of his incarnations at Apple, he was a visionary. He provided tools. His victories were based on imagination and courage." — Roger Ebert, Pulitzer-prize winning film critic
"No words can adequately express our sadness at Steve's death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much."
— Tim Cook, CEO of Apple
"Tonight our City -- a city that has always had such respect and admiration for creative genius -- joins with people around the planet in remembering a great man and keeping Laurene and the rest of the Jobs family in our thoughts and prayers."
— Michael Bloomberg, Mayor of New York City


"Steve Jobs was an extraordinary visionary, our very dear friend and the guiding light of the Pixar family. He saw the potential of what Pixar could be before the rest of us, and beyond what anyone ever imagined. Steve took a chance on us and believed in our crazy dream of making computer animated films; the one thing he always said was to simply 'make it great.' He is why Pixar turned out the way we did and his strength, integrity and love of life has made us all better people. He will forever be a part of Pixar's DNA. Our hearts go out to his wife Laurene and their children during this incredibly difficult time."
— John Lasseter, Chief Creative Officer, and Ed Catmull, President, Walt Disney and Pixar Animation Studios
"The world has lost a visionary. And there may be no greater tribute to Steve's success than the fact that much of the world learned of his passing on a device he invented. Michelle and I send our thoughts and prayers to Steve's wife Laurene, his family, and all those who loved him."
— President Barack Obama
"Steve Jobs was an iconic entrepreneur and businessman whose impact on technology was felt beyond Silicon Valley. He will be remembered for the innovation he brought to market and the inspiration he brought to the world."
— Meg Whitman, President and CEO, HP

Tuesday, October 4, 2011

Follow This and Be Engaged

Twitter's ability to measure insights - statistics and various data from millions of posts or tweets - gives them a distinct edge on the pulse of marketing potential and what works for advertisers. 

Twitter recently announced that it has over 100 million "active users" worldwide, half of whom log in daily and 40 percent of whom have not tweeted in the last month. Twitter defines an "active user" as "anyone who logs into Twitter once a month".

The frequency of users may not be as impressive as the number of daily tweets or posts. Twitter pocesses 230 million tweets a day, a number that has increased 110 percent since the start of the year. Now that is impressive. With certain keywords that are trending in popularity of being read and retweeted, it gives some strong potential for both paid advertising (promoted tweets) and for the free posting of "tweets".

Twitter just launched a new blog titled Twitter Ads  and their own separate Twitter ad page @TwitterAds that will target marketers with data and strategies for effective Twitter advertising results. They have nine tweets so far. (11:48am PST)

They will be sharing news, updates, insights, best practices, and more.

The first blog The Power of Engagement discusses the timely launch of this new advertising blog during New York's advertising week. This just happened to coincide with Facebook's announcement of new business page analytic tools.

Twitter has enough data to be able to fine tune it's services and offers with proven results that engage the consumer and the potential advertisier. They have grown from a small handful of advertising partners to over 1600 brands. Market tests and campaigns have used Twitter to build followers of their tweets, increase brand awareness, make announcements and use the response data to refine their campaigns. One recent study showed that the emotional tone of tweets were positive in the am, trended increasing less positive during the workday, and then increased to more positive after work. What times of the day would marketers expect to get the best results ?

Twitter's analysis of it's overall results from thousands of campaigns showed the importance of the  social media buzzword "engagement".  Their stats show that there has been an average of a 3-5% engagement rate for Promoted Tweets (paid ad tweets) in searches. This is a much higher response rate than many other forms of digital advertising.


For marketers the blog and Tweets of Twitter's ad group will be a valuable resource to include in their market research, strategic planning, and use of best practices for campaigns of engagement. Note :
you don;t have to be a paid advertiser to glean some useful information here about using normal free tweets to make effective tweets for your followers and to obtain new followers who "like" your tweets.

Like other recent announcements of Apple, Amazon, Google, and Facebook; Twitter, a major player in the social media business market, is flexing it's muscles to provide more exciting platforms and results for marketing managers.
- David Brown ,
Likes, Tweets, and SEO for Business blog
Logion Web Design and Development LLC


Monday, October 3, 2011

Viral Marketing on Steroids

New Facebook SEO Insights for Business
by David Brown, Logion Web Design

In a best standards SEO (Search Engine Optimization) world, good quality content is what drives traffic, increases Google page rankings, and increases the credibility, authority, and reputation of a business in their industry.

Facebook, the social media giant, mainly known for it’s personal connections between friends, is taking another step towards providing some tools to measure the quality of content by the way page visitors respond to business pages – brands, media, products, and websites.

The latest news from Facebook includes a remodeling of its Insights analytics to measure popularity and reputation. “People Talking About” (a working title for this new analytics tool) was just launched and includes four stats including measuring the “Likes”. Beyond the likes will be measurements of almost anything that happens to your business page: comments, weekly total reach, friends of your fans, posts that have meaningful content, comments, and viral distribution (similar to Twitter’s retweets). Friends of fans doesn’t seem as important initially until you realize that everything that a page visitor does on your page is reported on their wall to all of their friends. Whether local, national or a global business or brand, this is viral marketing on steroids. Make every post count as Facebook will also list your last 500 posts for review in this new Insights development.

Launched and announced during the New York’s Advertising Week, the upgraded Facebook Insights development will add another API to help developers integrate the measuring tools into their business pages to more efficiently capture the page visitor data.

Opinion:  Facebook represents the best available integration of viral marketing (Likes), a content platform for the social media part of your marketing plan, and once you have a large number of fans, an excellent built-in captive audience for market testing. If you are a business that is evaluating Facebook as a part of your marketing plan, here’s some links that will be valuable for your due diligence:


Facebook

FactSheet: http://www.facebook.com/press/info.php?factsheet

Statistics: http://www.facebook.com/press/info.php?statistics

Developers “Home Page” - http://developers.facebook.com/

David Brown
Logion Web Design
Likes, Tweets, and SEO for Business
www.logion.net