Monday, February 20, 2012

Let's Talk Technorati

by David Brown

Technorati, established in 2004, is the top resource for information on blogs, and applies a series of calculations to give ranking relevance to blogs (known as Technorati Authority). Their "top 100" lists of blogs are followed closely by many fans in the major categories of social media, technology, business, entertainment, and politics.

By reviewing the top rated blogs listed in Technorati, you will be seeing blogs that have been given the most "Technorati Authority" reflecting their influence within a specific category. The calculations for this authority include information on a particular blog site such as linking behavior over a six month period, topics in relation to the "blogosphere", all the other blogs in similar categories, and relevant content. The authority is on a scale of 0-1000 with 1000 being the highest. The rank of a blog is the position given among the authority of all sites with 1 being the highest. The authority and ranking will change over a short period of time as the process reflecting ongoing changes in calculations and stats that occur many times every day (and every hour).

The blogosphere has been growing exponentially every year. Here's a few stats from Technorati's 2011 State of the Blogosphere report to give you an idea of  what happened in 2011. 60% of blogging in 2011 was from hobbyists who blog for fun, 18% are part or full time bloggers who are professionals that use blogging for partial income, 8% corporate bloggers who use blogging for various purposes including sharing their knowledge, increasing their reputation and attracting new clients. Entrpreneurs account for about 13% of the "blogosphere". They usually blog about their own company and the main focus is either business, sharing expertise, or attracting new clients.

The trends in blogging should see an increase of content-rich blogs as a result of the content-centric focus of Google for page ranking and relevance. I would expect that the percentages of entrepreneurs and corporate blogs will increase in 2012 in relation to the hobbyists and part-timers.

You can add your own blog to the Technorati directory and get a strong content-rich link back to your blog in the free listing. Technorati will need to verify that you are an author of the blog and provides you with a unique code to place inside your blog as a verification that you own the blog. The code must appear in the published blog post and it must also appear in your corresponding RSS feed once published. Once it is published, you need to use the "Verify Claim Token" button on Techorati to verify the claim token and have them do a final review.


I have found some of my favorite blogs and sources of excellent information from reviewing the top listed blogs such as Mashable, Huffington post,TechCrunch, Buzzfeed, and The Next Web to name a few.

Here's some links to several Technorati categories:
InfoTech
Business/Advertising
Social Media

This has been a brief review of one of the most fascinating web sites out there. The code shown below is for the blog claim process described above. Likes, Tweets and SEO is about to be listed in the Technorati directory. Let's get your blog listed next.

- David Brown
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