Friday, October 19, 2012

SEO Copy Writing - Fresh Content for Page Ranking

by David Brown
webmaster
Logion SEO, Web Design - Eugene, Salem, Portland, Oregon 

One of the greatest challenges for business owners is to provide fresh updated content on their web sites or in a blog linked to the site. We have been advising our clients of the need for fresh updated content for some years now and Google is now requiring it for better SEO (search engine optimization) and page ranking.

The standard for best SEO used to stop at good content with keywords, title tags, h1 header tags, etc. That's not good enough for Google. They want to identify who has the best expertise as shown by the fresh updated content - that provides authoritative news and articles on their field.

This is not an absolute, as when I search for various keywords fresh content is not always there at the top of Google ....yet. It takes Google a while to fully integrate any new changes to their algorithms, although not as long as it used to.

To be safe we recommend that our clients either post their own or for those who we are working with to send us a blog to post every week to stay ahead of the curve. This can be demanding as for my own account I hardly have time to write my own blogs !

How can you leverage your fresh content? Post the links on social media such as Facebook, Linked In, Twitter, Google + 1 and in a news release (such as www.PRWEB.com)  if it is newsworthy. Send out an email with the title of the blog in the subject and encourage people to review it and make comments on it.

Use Original Copy

Use your own original copy or have a copywriter prepare it for you. Do not use someone else's copy or article - there are easy ways to check it and see if it's not yours - and you can bet that Google does this and may even penalize you if you copy other content. This includes the "spin scams" out there that take someone else's article and spins the words in such a way that it "appears" to be original. Give me a break. Google has already cracked down on that scheme. The key is to be honest, straightforward, authoritative in your field, and to go ahead and use keywords in your fresh content, but sparingly, not stuffed into every sentence !

Set up a Schedule

What is the most important appointment that you have this week ? Make another just as important - a writing appointment that you honor and can use every week to make sure that you are getting the fresh content out there. I am taking my own advice and planning my next writing project for next Friday morning, a week from now.

Too busy? We provide SEO copy writing to clients who are too busy to write their own blogs. It's a solution that works and also causes us to always try to be creative with our writing approaches.

David Brown
Portland webmaster
Internet Marketing consultant

Logion Web Design and Development LLC