Friday, December 21, 2012

SEO Copywriting Revisited

by David Brown
SEO copy writer, webmaster

SEO copy writing is becoming an important planning tool for every web site, and most web sites have none. 

Copy writing itself - without the SEO - is important enough. Web site visitors need to be engaged, both visually, as well as with the carefully chosen words that engage and evoke response. SEO is search engine optimization - Google page ranking. Many business owners have heard of this by now and know that it is important to get found at the top of Google.

Content - the text and words in a web site or blog - are becoming a top priority for the best Google page ranking results. Online marketing is driven by fresh, updated content as the Google bots and algorithms are giving more credit to those who demonstrate authority and expertise in their industry reflected by certain keywords, and by articles and blogs.

A big challenge for business owners who either do not write or have time to if they did, or both. This is where SEO copy writing services come in and where SEO copy writers are in demand.

Social media thrives on new content and this is both a trend and a key to understanding the new marketing and branding that needs to be done to stay current with the trends.

SEO Copy Writing is more than just words.
Meet AuthorRank

With the addition of Google Plus to their arsenal of Products, Google has juts elevated the game of SEO copy writing to the next level. The author of the copy is also important, and for clients that do not have time to do their own copy writing, we represent them as their webmaster. This also reflects the fact that our services are titled "Internet management" rather than just SEO. Web site content, design, strategy, blogs and Facebook/ social media all need to be optimized and coordinated for maximum results.

With Google Plus we set up the free Google account and provide writing for the business as a webmaster or as a "ghost writer" for the business owner, so that full credit is given through the Google Plus profile and updated posts with links to the blog. As Google continues to refine its filtering and screening process, it wants to discern if the copy writing is from the business or from an external source, like an SEO copywritier not using the Google Plus profile of the business as the author of the content. Which would Google deem more trustworthy? Trust, reputation from reviews, social media activity, are becoming an important part of SEO. Google wants to meet the demands of the web searching public and provide better page ranking for credible and knowledgeable business owners or content providers. Using AuthorRank in their algorithm makes sense and we address that when we do SEO copy writing for business owners (who are way too busy managing their own business to have time to do it .    

David Brown
Logion Web Design
www.logion.net

www.SeattleSEOWebDesign.com