Wednesday, December 4, 2013

Content Marketing Books for Christmas - Happy Holidays

by David Brown
Internet marketing consultant
owner Logion Web Design

I start this blog with some words from Roy Peter Clark, author of How to Write Short - Word Craft for Fast Times. This quote is from my Kindle app on my Iphone. "When Words are Worth a Thousand Pictures" - "We need more good short writing - the kind that makes us stop, read, and think - in an accelerating world. A time starved culture bloated with information hungers for the lean, clean, simple and direct."

It's amazing how fast the year went and now is ending. Happy holidays to all!

With content marketing being such a strong focus and buzz in the Internet marketing community, I want to share some books on this topic that I have found on Amazon.com and in a recent blog from the Content Marketing Institute. Here are five books that I am adding to my own content marketing library. Some are available on Kindle.

Not yet on Amazon is Bruce Clay, a thought leader in Internet marketing. In his upcoming book - Content Marketing for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines" I know that he will address the core issues of what makes content marketing work effectively, and integrate his Internet marketing expertise into the story.

Epic Content Marketing by Joe Pulizzi 
Joe is the founder of Content Marketing Institute and considered one of the top authorities in the industry.
This book was one of the five must read business books by Fortune Magazine.
from Amazon - "One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

"Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about."

Manage Your Day to Day -
Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind by 
Jocelyn Glei
from Amazon - "With wisdom from 20 leading creative minds, Manage Your Day-to-Day will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace.

Featuring contributions from: Dan Ariely, Leo Babauta, Scott Belsky, Lori Deschene, Aaron Dignan, Erin Rooney Doland, Seth Godin,Todd Henry, Christian Jarrett, Scott McDowell, Mark McGuinness, Cal Newport, Steven Pressfield, Gretchen Rubin, Stefan Sagmeister, Elizabeth G. Saunders, Tony Schwartz, Tiffany Shlain, Linda Stone, and James Victore. Plus, a foreword from Behance founder & CEO Scott Belsky."

4th edition ! The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly  - David Meerman Scott  - a pioneer in the new responsive, reader-driven marketing, this book was probably the catalyst that launched content marketing as an industry.  

The Visual Marketing Revolution 
by Stephanie DiamondVisuals are key to creating engaging content, especially with social media. from Amazon - "Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how."  

    

Roy Peter Clark: How to Write Short: Word Craft for Fast Times
Copywriting is a very important part of content marketing, and as a copywriter for the web, I am always looking for new ideas about writing effectively for my own blogs and those of my clients that I write for.

from Amazon - "America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters."



by
Logion Web Design
Content Marketing consultant