Tuesday, January 7, 2014

2014 - SEO, Content Marketing, and Social Media Marketing Trends

by David Brown
SEO and Content Marketing Consultant

While "Content marketing" seems to be the newer buzzword, both SEO and social media marketing are very popular terms to describe various forms of Internet marketing. In an industry that is still establishing standards and definitions, one thing is clear regarding ongoing trends for all three terms; 2014 will continue to see an explosion of services, ideas, and creative content competing for the engagement of fans, web site visitors, and blog readers with a goal of branding, authority, and conversion to paying customers.


According to MOZ CEO Rand Fishkin in a recent blog, Six Predictions for the Marketing World in 2014, stats show the use of the three Internet marketing terms on Linked In. I imagine that many content marketing firms and consultants may not use Linked In as much as Google + and Facebook, or have not updated their Linked In profiles. I personally have revisited Linked In as another tool in my Internet marketing strategies, as it has shown a strong level of participation in a recent review.
The following stats show a smaller usage of content marketing, and the fact that SEO and Social Media Marketing are well embedded in profiles. As these profiles get updated in 2014, the term content marketing will most likely be added, bringing their numbers closer to the other two. 

  • 1,268,195 profiles with "SEO"
  • 2,767,263 profiles with "social media marketing"
  • 81,529 profiles with "content marketing"

    Five Trends Affecting All Three Areas of Internet Marketing

1) The increased diligence by Google to provide more authenticity, transparency, and accountability in their algorithms will factor into increased best standards for Internet marketing, weeding out those who seek to use black hat or gray hat methods to increase page ranking. 
2) Authority will become a more commonly used term for internet marketing as it relates to both page authority and web site or blog authority, as determined by a number of metrics that include links, social media referrals, shares, and participation. as well as conformity with other Google standards for titles, tags, keywords, and original content. 
3) While engagement will be very strong with visual media content including the sharing of images, video, and infographics in 2014, copyrighting with engaging titles and catchy phrases,  vivid descriptions, and unusual forms of writing methods will be also be important as content marketing that affects Google page ranking. 
4) Large brands will help to set trends for smaller companies with what works in content marketing, while smaller, more flexible firms may provide content marketing ideas that compete favorably with the large brand departments that focus on internet marketing. As an example, see my blog "Red Bull - A Study in Facebook Content Marketing",
5) Keyword research will increase to integrate various related keywords to the more common terms. An example in this industry of research on the keyword "content marketing" shows the following related keywords and phrases (Google Adwords keyword planning tool):
content marketing strategies, what is content marketing, content marketing services, content marketing agency. To list more might put me in hot water with Google for "keyword stuffing", which I want to avoid of course!

These are only five of many trends, but the most important ones in my opinion.
David Brown

For a description of my strategies for consulting clients on internet marketing in 2014, see my blog :
Portland Webmaster - Smart Internet Marketing in 2014.

David Brown
Logion Web Design
Internet Marketing
www.logion.net