SEO and Content Marketing Consultant
While "Content marketing" seems to be the newer buzzword, both SEO and social media marketing are very popular terms to describe various forms of Internet marketing. In an industry that is still establishing standards and definitions, one thing is clear regarding ongoing trends for all three terms; 2014 will continue to see an explosion of services, ideas, and creative content competing for the engagement of fans, web site visitors, and blog readers with a goal of branding, authority, and conversion to paying customers.
According to MOZ CEO Rand Fishkin in a recent blog, Six Predictions for the Marketing World in 2014, stats show the use of the three Internet marketing terms on Linked In. I imagine that many content marketing firms and consultants may not use Linked In as much as Google + and Facebook, or have not updated their Linked In profiles. I personally have revisited Linked In as another tool in my Internet marketing strategies, as it has shown a strong level of participation in a recent review. The following stats show a smaller usage of content marketing, and the fact that SEO and Social Media Marketing are well embedded in profiles. As these profiles get updated in 2014, the term content marketing will most likely be added, bringing their numbers closer to the other two.