Friday, January 31, 2014

The Year of the Horse in Content Marketing ?

by David Brown
content marketing consultant


Today is the Chinese New Year - The Year of the Horse
Can the characteristics be applied to content marketing this year?
According to Chinese astrology, the characteristics of a Horse are those that can be expected for the new year. How this applies to content marketing is an interesting case study.

For those who write blogs or authoritative articles on any subject, maybe it's time to think and act like a horse this year. Run fast and powerful, and explore unbeaten paths. 

Innovation in advertising kicks off in February with the Super Bowl, and sets a creative standard for marketers to take ads and content marketing to a new level this year.

Like a horse, run with the herd or be a stallion. Be spontaneous, forceful, cover a lot of ground, and best of all, be free in your ideas, your content, and your life.