Saturday, August 2, 2014

The Top Five SEO Myths

by David Brown

In a recent video, Matt Cutts, Google's top spokesperson for best standards in SEO, speaks on various related topics on how Google calculates or uses their algorithms to generate page ranking relevance to keep users happy.

Matt focuses on Google Ads, SEO forums and popular yet misguided advice on article submissions, guest blogging, or the new, next "hot" thing to do. Matt refers to this type of advice as "churn and burn", "black hat", and "fly by night". No surprise there.




The Top 5 SEO Myths

1) SEO methods can outsmart Google and provide shortcuts for better page ranking such as using automated "SEO software".

2) Google does not know about all the SEO methods that are secretly done behind the scenes. 

3) No-follow links are worthless and don't help with Google 

4) The next, new hot thing is the best strategy now (promoted by marketers who had a different strategy a few months ago. )

5) Follow links are still the most important part of SEO

Google's main focus is to always keep improving the user experience to keep them happy and coming back to search for more. The web pages that seem to have the most relevance are those that do not use shortcuts but provide original, compelling content that engages the site visitor and causes them to want to share the information or stay on the web site longer than usual to make a purchase or explore the information in more depth. 

Comments on the Top 5 SEO Myths

1) There are a ton of scammers and spammers offering "top of Google"  services that have given SEO a bad name.  These services have a cost to them and that is how they make money. I know from direct experience. I have seen many programs come and go, and for some I admit that I drank the Kool Aid.

2) Google has continued to improve their algorithms and update their methods of search results (Panda, Penquin, and other names of updates). Anything that is published on the internet and that gets scanned by the Googlebots is fair game for analysis and evaluation of adhering to best standards or abusing those standards (i.e. keyword stuffing).

3) Although no-follow links are not used for page ranking purposes directly (according to Google), they are indexed when listed in site maps and I would venture to say that they help Google determine the relevance of content. They are not worthless but a tool to avoid link juice going to or from bad neighborhoods that have been or may be penalized. It may not be all black and white, but a gray area where Googlebots may be programmed to follow certain no-follow links depending on the authenticity of the content and other criterion. 

4) If you look at older forums and what people were saying a year ago, chances are that it was a different strategy than what is being discussed now. However, there are some top experts in SEO that have done research with current practices that may not be fully discussed by Google and have results that help with current strategy. This is different then the next "new, hot thing". 

5) Since there has been so much abuse of links, the trends in search engines is to not count links in the same way, and possibly to focus more on legitimate third party sharing of the content in social media as a "link". Fresh, updated, original content shows Google that you have the authority in your field, and are consistently contributing to consumer education about your industry, allowing for Google to provide more page ranking credit and relevance of your content. Sharing your original content on Google + and linking your content to your profile as author is important and considered one of the best SEO strategies.  
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Authored by

David Brown

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO, and also is the owner of Dentist Webmaster LLC, launched in 2013. He offers consulting and is accepting qualified accounts for monthly advanced SEO and content marketing services. His dog's name is Shaman.




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