Monday, November 30, 2015
$ 3 Billion Today on Cyber Monday
by David Brown
Cyber Monday was created by marketing companies to help convince people to buy online. The term was coined by Ellen Davis and made it's debut November 28th, 2005 on Shop.org.
Cyber Monday Still Going Strong
Cyber Monday, once confined to technology's offshoot of Black Friday, occurs today on the Monday after Black Friday, and is no longer confined to tech products only. However, it is an online sale versus a brick and mortar retail store sale.
Since every day we can order digital products and services online, many times at a discount and with free shipping (Amazon Prime), Cyber Monday may be losing some of it's exclusive steam.
Here's a few top stories on Cyber Monday :
Wall Street Journal : Online Shopping Tops Stores on Black Friday Weekend
Denver Post: Cyber Monday Sales Still Top But Losing Some
Amazon's Drones - A Sign of the Cyber Times
Amazon Planning to Deliver Packages with Drones: Prototype Ready
By next Cyber Monday, we may be receiving Amazon deliveries by drone, from Amazon Prime Air, their drone delivery service that is planning a 30-minute unmanned delivery service.Multiple designs are planned to accommodate various needs.
full story : >
Cyber Monday Marketing
If you have an online store, planning for a Cyber Monday sale should start in the summer....Creating various offers and landing pages, maybe adding some humor or poetry, and seeking engaging photos to capture the attention in busy news feeds on Facebook. Then start promoting Cyber Monday early just like the big retailers or Amazon....maybe combine some local SEO into the mix to capture local customers who prefer to purchase both online and local....a hybrid consumer.
Try browsing #CyberMonday hash tags on Twitter > : #CyberMonday
Next year it may be Cyber Week, Cyber Month, or Cyber Year.Enjoy shopping!