Tuesday, March 14, 2017

The Magical, Mystical, Marketing Mantra Revisited

It's a mystery.
It's an ongoing journey into creating engaging social media response.
It's a mantra that works for 2017. 

What's there to Share? People becoming self-aware?
Feeling good and laughing? Maybe going viral everywhere.
Where's the magic and mystical marketing mantra
that will cause viewers to engage and care?
- David Brown


In case you haven't noticed, there is a lot of intensity going on in the world now. Volatility, fear, overload of information, maybe just a few opinions about politics, and frustration with life. At the same time there is an increase of positive, inspirational blogs, posts, images, and attitudes that seem to be a good balance to the other challenging items. Where does marketing come into play here? What is the "magical, mystical, marketing mantra" that might just fit into the ongoing challenge of social media engagement?

When I first posted The Magical, Mystical, Marketing Mantra on September 3 2013, I wrote that the "magical, mystical, marketing mantra":

"
is a compelling story of overcoming challenges that everyone can relate to.  It inspires, may even motivate, and change lives. It may bring tears, joy, cause reflection, and evoke a new perspective on personal goals."

The "compelling theme" of a person overcoming challenges is still always a good one to use. It fits into the category of the "mantra" that I suggest for 2017. However if we could choose just one keyword that might be relevant, powerful, and create strong social media engagement today, in my opinion it would be "inspiration". 

Depending on the type of business the use of inspiration in the content marketing can have positive results in social media engagement for the following reasons. 

 People need to be inspired today more than ever before. There is so much negative news which feeds on fear. Inspiration is an antidote for fear. People rarely see inspiration in the mainstream news, if they are still watching the news at all.

What are the three main types of inspiration that works in social media for maximum engagement including likes, retweets, shares, and comments?

1) Personal interest stories with a strong visual. The "compelling theme" of a person overcoming challenges
.

2) Stunning nature visual with embedded inspirational quote. Both the visual and the quote have a doubling effect on the viewer. The strong visual is always important to get the attention in a busy news feed. The inspirational quotes are usually liked by everyone. 

 ,
3) Inspirational videos. In my last blog  A Big Yes to the Moz Top Ten , videos were considered the number one SEO (search engine optimization) tool for social media engagement. By using inspirational videos relating to the specific industry of a business, or for general inspiration, the social engagement helps to generate shares which in turn helps to increase more page fans and likes. 

"The invitation of the keyword “Inspiration” is to ask how we can be uplifted, encouraged, motivated, and moved deeply in ways that allow us to be invigorated or energized to love our life and live with more passion, awareness, confidence, creativity and happiness." -  333 Keywords to Change Your Life,  David Lawrence Brown. 


When used in content marketing, "inspiration" is the "magical, mystical, marketing mantra" for 2017.
Enjoy an inspirational video with Yo Yo Ma.



 

   

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, internet and content marketing, as well as social media marketing. His dog's name is Shaman (passed on in Oct 2016 - read my blog "My Dog Spoke to Me - After He Had Passed). 





Tuesday, March 7, 2017

A Big "Yes" to Moz Top Ten

Moz is an industry leader in SEO, research, and includes the largest community of SEOs on the planet. They have free SEO tools as well as a wide range of professional tools for SEO consultants to optimize their clients performance on Google. 

Moz rocks it when it comes to analyzing the SEO industry and strategies for Google page ranking and other objectives for internet marketing.

Their recent email started with the "disclaimer" heading

"SEO in 2017 is not for the faint of heart. In addition to weathering Google's unpredictable storms, brands must get in front of picky prospects with lots of options and convince them their products are worth those people's time."

I am glad that the first of the top ten was YouTube videos as I have a focus on this for 2017. I had published a short blog on YouTube on January 6th to kick off the year YouTube and Video for 2017.

Moz analyzed 1.3 million videos! That is impressive. They found that the comments on a YouTube video seem to carry a lot of weight in that more comments equaled to better page ranking. The number of video views also has a strong relationship to rankings. Also important is that the number of shares of the YouTube video has a strong correlation with the ranking of the video. This is a strong trend that we have seen in prior years that Google is giving social engagement more weight than if the YouTube video or channel has all the right keywords in titles and content, although that still has a minor factor. Be careful with fake comments or spam comments. Users need to be logged in and if Google senses spam they may drop the rankings or do something else. In Google Plus they will suspend a page if it violates their policies of being too spammy with keywords and links only to the users site. 


Here's a link to the full YouTube study -
https://goo.gl/qBWUrB

To subscribe to the Moz Top Ten use this link :
https://moz.com/moztop10