Tuesday, March 14, 2017

The Magical, Mystical, Marketing Mantra Revisited

It's a mystery.
It's an ongoing journey into creating engaging social media response.
It's a mantra that works for 2017. 

What's there to Share? People becoming self-aware?
Feeling good and laughing? Maybe going viral everywhere.
Where's the magic and mystical marketing mantra
that will cause viewers to engage and care?
- David Brown


In case you haven't noticed, there is a lot of intensity going on in the world now. Volatility, fear, overload of information, maybe just a few opinions about politics, and frustration with life. At the same time there is an increase of positive, inspirational blogs, posts, images, and attitudes that seem to be a good balance to the other challenging items. Where does marketing come into play here? What is the "magical, mystical, marketing mantra" that might just fit into the ongoing challenge of social media engagement?

When I first posted The Magical, Mystical, Marketing Mantra on September 3 2013, I wrote that the "magical, mystical, marketing mantra":

"
is a compelling story of overcoming challenges that everyone can relate to.  It inspires, may even motivate, and change lives. It may bring tears, joy, cause reflection, and evoke a new perspective on personal goals."

The "compelling theme" of a person overcoming challenges is still always a good one to use. It fits into the category of the "mantra" that I suggest for 2017. However if we could choose just one keyword that might be relevant, powerful, and create strong social media engagement today, in my opinion it would be "inspiration". 

Depending on the type of business the use of inspiration in the content marketing can have positive results in social media engagement for the following reasons. 

 People need to be inspired today more than ever before. There is so much negative news which feeds on fear. Inspiration is an antidote for fear. People rarely see inspiration in the mainstream news, if they are still watching the news at all.

What are the three main types of inspiration that works in social media for maximum engagement including likes, retweets, shares, and comments?

1) Personal interest stories with a strong visual. The "compelling theme" of a person overcoming challenges
.

2) Stunning nature visual with embedded inspirational quote. Both the visual and the quote have a doubling effect on the viewer. The strong visual is always important to get the attention in a busy news feed. The inspirational quotes are usually liked by everyone. 

 ,
3) Inspirational videos. In my last blog  A Big Yes to the Moz Top Ten , videos were considered the number one SEO (search engine optimization) tool for social media engagement. By using inspirational videos relating to the specific industry of a business, or for general inspiration, the social engagement helps to generate shares which in turn helps to increase more page fans and likes. 

"The invitation of the keyword “Inspiration” is to ask how we can be uplifted, encouraged, motivated, and moved deeply in ways that allow us to be invigorated or energized to love our life and live with more passion, awareness, confidence, creativity and happiness." -  333 Keywords to Change Your Life,  David Lawrence Brown. 


When used in content marketing, "inspiration" is the "magical, mystical, marketing mantra" for 2017.
Enjoy an inspirational video with Yo Yo Ma.



 

   

David Brown is an award winning internet marketing consultant and Certified Content Marketer. As owner of Logion Web Design, he has been in the SEO, web design, and content marketing industry since 1999. He is the sole author and publisher of this blog, Likes, Tweets and SEO. He offers consulting, internet and content marketing, as well as social media marketing. His dog's name is Shaman (passed on in Oct 2016 - read my blog "My Dog Spoke to Me - After He Had Passed).